AMPs, Synereo’s content flow currency, serve as a way to Amplify the flow of information in the network. AMPing content increases its ability to propagate to peers and the chances of it being seen by more users. This gives them an inherent market value, as any business or individual wishing to bring information to your attention non-organically has to pay you with AMPs for it.

Value

The AMP is unlike any other cryptocurrency, as it is backed by a commodity for which there is always demand and that can be purchased only with AMPs - the attention of its users.

Read more about Synereo’s crypto-token, the AMP, and why it has an inherent use and value on the Synereo network. 

Value Appreciation

As users join the network, AMPs become more effective in acquiring attention. A similar amount of AMPs on the more mature and larger network will allow a piece of content to reach the attention of more users on it, increasing the value of each AMP.

As well, a larger user base generates more interaction and content in circulation, increasing the total amount of attention  allocated to, and available on, Synereo.

As Synereo functions as a platform for new applications and markets, AMPs may eventually become a de-facto currency.

Extensibility

Synereo enables a new wave of distributed applications that piggyback on the social platform and its user base.  Music streaming, content distribution, distributed marketplaces, collaborative platforms, and many other applications  can all take advantage of Synereo’s fully decentralized and distributed technology and deploy systems that truly benefit both  businesses and end users while removing the need for any middleman.

Synereo is open-source and very modular, designed for rich extensibility. AMPs can power the delivery of any content across this distributed cloud and the apps running on top of it.

The Team

• Dor Konforty - CEO, ARCHITECT Dor is an expert on collaboration on the net and the wisdom of crowds. Has a master’s degree in neurobiology from an interdisciplinary brain research program in Tel-Aviv University. A graduate of the Israeli Air Force computer unit. Has been living and breathing crypto since early 2011. A child of the Internet.
• Anderson McCutcheon - CMO, B2B Andy comes from a diverse programming background, having served in IDF’s 8200 unit and developed real-time climate control & management systems. Having built several  successful communities, he has spent the last few years managing marketing for the  world’s biggest real money gaming brands. Loves lamp.
• Yuval Adam - CTO Yuval is a full-stack technologist, experienced in building distributed web services, through deploying wireless mesh networks, to embedded systems development. Holds a B.Sc in Computer Sciences from Ben-Gurion University. Founded the Tel-Aviv chapter of CryptoParty, advocating for privacy and digital liberties.
• Lucius Gregory Meredith - CSO, MATHEMAGICIAN Greg was the principal architect of Microsoft’s BizTalk’s Process Orchestration, sparking several industry standards including WSDL (of which Greg is a co-author). Greg holds many patents and has published many papers, including seminal papers on reflective higher-order calculi. Supports his math habit by working in computing.