BitClave is focusing on a distributed blockchain-based system, called the BitClave Active Search Ecosystem (BASE), which allows the storing and managing of vast amounts of data consisting of records of customer activities from an unlimited and variegated number of attestation points.

On top of this distributed activity data collection system, BitClave is introducing a token, called the BitClave Consumer Activity Token (CAT), to be used internally within the blockchain among the participating parties. CAT tokens will be used to facilitate rewards within the system for all sorts of services that available on the BASE. Customers and retailers can interact directly through transparent and consumer-authorized message posts and data bundles on the public blockchain, and additional parties can contribute as service providers by creating analytics capabilities that operate over the data in the blockchain.